Hey my favorite marketer,

This year’s last podcast episode is all about content distribution.

Most marketing teams focus 90% of their energy and resources on creating new content and only 10% on making sure people actually see it.

As soon as they hit publish, they move on to the next piece.

The result? A handful of social media likes, a couple dozen blog post views and a management team left scratching their heads:

Why do we invest in content marketing?

But let me tell you:

My guest Ross Simmonds, CEO of the content marketing agency Foundation, knows a thing or two about how to effectively get those eyeballs you deserve… 👀

…and he’s not afraid to spill his secrets.

In this episode he shares the frameworks, mindset-shifts and processes he implemented with dozens of firms to transform their content operations into well-oiled revenue machines.

So buckle up folks, your content distribution game is about to get the Ross Simmonds treatment. 💺 🚀

🎙️ Podcast Episode #18

The B2B Content Distribution Playbook for Startups

Guest: Ross Simmonds

🤙 Street Cred: Ross Simmonds is the CEO and founder of Foundation, a B2B content marketing agency.

👋 Follow Ross: LinkedIn | Twitter

Conversation Topics:

• Ross’ content-philosophy explained: “Create once and distribute forever”

• The role of a content distributor in your business

• The split between content creation and distribution

• The content that is best suited for ongoing distribution

• Why it's important to deeply understand a social platform

• Analysis of your competitors' content distribution tactics

• How to do Influencer marketing in B2B

• How to include your employees in the content distribution strategy

• The system from content idea to distribution

• The early days of content marketing

• Content Framework: Educate, engage, entertain

• Start by understanding where your audience is

The Episode in Its Full Glory ✨

Come join us:

That's it for this week.

Talk soon,

Sandro