Hey my favorite marketer,
This year’s last podcast episode is all about content distribution.
Most marketing teams focus 90% of their energy and resources on creating new content and only 10% on making sure people actually see it.
As soon as they hit publish, they move on to the next piece.
The result? A handful of social media likes, a couple dozen blog post views and a management team left scratching their heads:
Why do we invest in content marketing?
But let me tell you:
My guest Ross Simmonds, CEO of the content marketing agency Foundation, knows a thing or two about how to effectively get those eyeballs you deserve… 👀
…and he’s not afraid to spill his secrets.
In this episode he shares the frameworks, mindset-shifts and processes he implemented with dozens of firms to transform their content operations into well-oiled revenue machines.
So buckle up folks, your content distribution game is about to get the Ross Simmonds treatment. 💺 🚀
🎙️ Podcast Episode #18
The B2B Content Distribution Playbook for Startups
Guest: Ross Simmonds
🤙 Street Cred: Ross Simmonds is the CEO and founder of Foundation, a B2B content marketing agency.
Ross’ content-philosophy explained: “Create once and distribute forever”
The role of a content distributor in your business
The split between content creation and distribution
The content that is best suited for ongoing distribution
Why it's important to deeply understand a social platform
Analysis of your competitors' content distribution tactics
How to do Influencer marketing in B2B
How to include your employees in the content distribution strategy
The system from content idea to distribution
The early days of content marketing
Content Framework: Educate, engage, entertain
Start by understanding where your audience is
The Episode in Its Full Glory ✨
Come join us:
That's it for this week.