The Art and Science Behind B2B Marketing
The Growth Leadership Show - Episode #9
The first podcast season comes to an end. 🥳
And we got a real practitioner on the mic this week.
Prashant Mohan is the CMO at Sharesight, a stock portfolio tracking software for investors. 🎙️
The unusual part? He originally came up as a trained software engineer.
In our conversation he shares personal stories about the rocky transition into marketing and how his developer mindset has helped him along the way.
Prashant marries data-driven marketing (the science part) with beautiful story telling (the art part), which makes for a really refreshing perspective on our industry.
Enjoy the listen!
PS: I’m gonna go on a little summer break for 3 weeks, so we’ll be back with the newsletter and podcast end of July! ☀️
PPS: If you just can’t get enough, check out the newsletter archive with lots of interesting material and all previous podcast episodes.
🎙️ Ep09 - The Art and Science Behind B2B Marketing
Guest: Prashant Mohan
🤙 Street Cred: CMO at Sharesight
The Episode in Its Full Glory ✨
🧰 Show Notes:
In this episode, you'll learn more about:
Dealing with Constraints and Challenges
Simplifying Messages and Determining Value Propositions
The Marketer’s Role in a B2B Setting
Arming a Creative Person with the Right Tools
Brands Are Not the Hero of the Story
Becoming a Marketing Agent of Change
Meta Skills of the Modern Marketer
What Non-Technical Marketers Should Know
Allowing Employees the Space and Time to Create
That's it for this week folks. 🙌
Next week we’re back with the regular newsletter.
Enjoy your well-earned weekend 🏡
See you next week,