Happy Fall Season you good looking fella 🍂

Did you miss me? I sure missed you! I am back from vacation and looking forward to the last stretch of 2020 (what a year, huh?) and the many newsletters to come.

Before we get into the nitty gritty, quick question:

Are you currently looking for a job in digital marketing or know someone who does?

We’ve seen that a lot of marketers got laid off recently and we would like to share some opportunities with you and ask you a few questions. Just reply to this email and let me know directly or tag someone you know in this LinkedIn post. 🙏

And now without further ado:

Today's topics

📈 Marketing Trends:
The Post-Social Media Era

⚒️ Tools of the Trade:
Educational Resources and Inspiration for Marketers

⛑️ Reflections from the Trenches:
Stealing from Comfort

📈 Marketing Trends

The Post-Social Media Era

The post-social concept was created by the crew at Co—Matter, a brand and community consultancy from Berlin.

Major Shifts Paving the Way into the Post-Social Media Era

1. Growth —> Agency

2. Open —> Private

3. Individual —> Collective

4. Ad-based —> Community-owned

5. Neutral —> Responsible

The concept touches on a number of different shifts we’ve talked about in this publication too, namely:

• curated by algorithms —> curated by trusted connections

• open communities —> exclusive private communities

• growth as key metric —> trust as key metric

The Post-Social Media Stack

And this shift is in motion already. There is a whole host of incredibly advanced and well-funded software companies that are all playing into the major shifts explained above.

Direct-to-creator platforms: Patreon, Substack, Supercast

Virtual third spaces: Fortnite, Roblox, Animal Crossing

Real-time collaboration tools: Notion, Miro, Figma

Closed community platforms: Circle, Commsor, Spectrum

Privacy focused messaging: Signal, Hey, Wire

Here the most important concepts explained in a simple table:

If you are operating in this space at all, this report is a must read. They explain many of the big shifts that are currently happening in the social internet space and how you can adapt.

🛠️ Tools of the Trade:

Educational Resources and Inspiration for Marketers

Marketing Education

• B2B SaaS Marketing Guide - 2020 - An incredible resource with a collection of the best links and tools for B2B marketers out there. Bookmark this one.

• How to Fast-Track ROI From Your First Blog Post - This post talks about ways on how to get some short- to mid-term benefits from blog posts (as opposed to only long-term through organic search).

Brands and Products that caught my eye

• Vowel - A video conferencing tool with built-in transcription, full-text search and collaboration features. I like where this space is going.

• Outfit - A DIY home renovation kit curated by experts.

• Maker Reads - Think Goodreads but for entrepreneurs and tech people. I love the "mainstream awareness" filter.

Interesting reads

• Dropbox will let all employees work from home permanently as it turns its offices into WeWork-like 'collaborative spaces' - I see this happening more and more in the tech world and I think this hybrid model is where we are headed.

• The Irrelevancy of Being Right - A incredibly kind and reflective piece on why being right is overrated. Written by one of the most successful restaurateurs in NYC.

⛑️ Reflections From the Trenches

Stealing from Comfort

Author and entrepreneur Derek Sivers on finding time to do what matters:

"When you experience someone else’s genius work, a little part of you feels, 'That’s what I could have, would have, and should have done!'

Someone else did it. You didn’t.

They fought the resistance. You gave in to distractions.

They made it top priority. You said you’d get to it some day.

They took the time. You meant to.

When this happens, you can take it two ways:

You could let that part of you give up. 'Oh well. Now I don’t need to make that anymore.'

Or you could do something about that jealous pain. Shut off your phone, kill the distractions, make it top priority, and spend the time.

It takes many hours to make what you want to make.

The hours don’t suddenly appear. You have to steal them from comfort.

That's it for this week.

Enjoy your well-earned weekend 🏡

See you next week,

Sandro