How to Radically Differentiate And Create Your Own Niche
The Growth Report #62
Good Morning Fellow Marketer,
It’s time for another podcast episode this week.
I sat together with Chris Lochhead, one of the leading voice in category design and radical differentiation. He co-authored two Amazon bestselling books on these topics, called Play Bigger and Niche Down, and also runs a popular newsletter named Category Pirates.
He’s not afraid to say what he thinks (rants on minimum viable products and personal branding included), and swears like a sailor.
It’s an entertaining and edgy conversation where we talk at length on why you should avoid being everything to everybody (aka a wandering generality) and lots of examples of companies who have carved out lucrative niches for themselves.
Buckle up… 💺🎢
🎙️ Podcast Episode #14
On Radical Differentiation and Creating Your Own Niche Category
Guest: Christopher Lochhead
🤙 Street Cred: Author of two #1 Amazon Bestsellers, Podcaster and Entrepreneur
What is category design and radical differentiation?
How can a company differentiate itself
Dealing with a boss who doesn’t believe in radical differentiation and niching down
The distinction between missionaries and mercenaries in business
Category creation for small businesses
Why to focus on one thing and to be the best at it, rather than being okay at a lot of things.
Category designers can change the world in their image
The hero's journey and how you can tell a brand story
Why people love game changers and how you can capitalize on it
The Episode in Its Full Glory ✨
Come join us:
That's it for this week.