Happy Friday you lovely human being,

That’s a wrap.

Season 2 of The Growth Leadership Show comes to an end.

And for this last episode we got Wes Bush, the CEO of ProductLed, the leading community for product-led growth professionals.

“Okay, but what the heck is product-led growth?” you ask.

Good question.

Let’s get it right from the source:

Product-Led Growth (PLG) is defined as a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. If you’ve used Slack or Dropbox, you’ve witnessed this first-hand-you didn’t read a lengthy white paper on the benefits of strong internal communication or cloud-based file sharing. You wanted to see the product in action!

Meaning, offering free trials or free tiers of your product so people can try your product before they buy (as opposed to solely relying on your sales and marketing team to get people into a demo call for the prospect to see the experience the product in the first place).

In this episode Wes explains in detail how PLG works and what you need to consider before getting started.

Over and out,

Sandro

🎙️ Podcast Episode #20

Going Product-Led: How To Build a Product That Sells Itself

Guest: Joei Chan

🤙 Street Cred: Wes Bush is the founder of the Product- Led Institute and author of the bestselling book, "Product-Led Growth: How To Build a Product That Sells Itself.”

👋 Follow Wes: LinkedIn | Twitter

Conversation Topics:

• Why product-led growth matters

• The Foundations of a successful product-led strategy

• Is your business in the red ocean or the blue ocean?

• Can complex products go product-led?

• How to gather customer feedback

• How and where to start with Product-led GTM motions

• Why everyone on your team needs to be responsible for growth

• On product qualified leads: When to go for the sale

• How to integrate smart call to actions into your trial

• Convincing your boss to try product-led growth

The Episode in Its Full Glory ✨

Come join us:

That's it for this week.

Talk soon,

Sandro