How Content Drives Revenue

The Growth Leadership Show - Ep #8

Happy Friday!

This week’s podcast features a conversation with Jimmy Daly.

He’s the former VP Growth at the content agency Animalz. Their company as well as Jimmy himself have been a major influence on my content marketing practice for years.

In this episode he talks about some of his best frameworks and thinking around content marketing and openly shares the story of how he got here.

Alright, here we go!


🍔 Some of My Favorite Takeaways from the Episode

  • The distribution of your content needs be baked into the structure and type of audio, video, images or text you produce. If you think about the promotional aspects before you create the piece, you’ll have a much easier time getting it in front of people in a format that makes sense for each specific channel.

  • User research should inform most of the content that you produce. Keyword search is one thing, but actually talking to users to understanding what challenges they face (and then go write about those) is in a whole other ballpark.

  • Being honest about what you are good at and where your weaknesses lie will make you a better leader. This makes you more effective at delegating, automating and outsourcing your tasks, because you know where you can (and should) add value and where you are not needed (and therefore knowing where you shouldn’t poop your opinion into every conversation 💩).
    Okay that last bit was added by me.


🎙️ Ep08 - How Content Drives Revenue

Guest: Jimmy Daly

🤙 Street Cred: Co-Founder Superpath, ex-VP Growth at Animalz and content marketing powerhouse.

👋 Follow Jimmy: LinkedIn | Website

The Episode in Its Full Glory ✨

Click on the buttons below to watch or listen to the episode on your favorite network.


🧰 Show Notes:

In this episode, you'll learn more about:

  • Experimenting with User Generated Content (05:40)

  • Using Customer Research to Identify What Content to Produce (12:36)

  • Creating Content Based on the User Journey (17:32)

  • Creation vs. Distribution of Content (20:56)

  • Identifying Holes in your Skillset (29:36)

  • Career Lessons for Marketing Leaders (41:41)

  • On Sharing Your Mistakes (50:24)


That's it for this week folks. 🙌

Next week we’re back with the regular newsletter.


Enjoy your well-earned weekend 🏡

See you next week,

Sandro