Happy Friday,

I’m back with another podcast episode.

Today’s guest is dear to my heart.

I’ve been listening to his podcast Everyone Hates Marketers since episode one (how do you get Seth Godin as your first episode guest!?) and I’ve been part of the first cohort of his radical-differentiation course Stand The F*ck Out.

Throughout all our phone conversations and Zoom calls, I’ve been amazed at his ability to simplify and teach complex topics, while actually walking the talk himself.

You feel that he gives an honest fu*ck about the content and services he produces and the people he works with.

And today’s episode is no different. Join us for a full hour conversation on Radical Differentiation (for you and your business).

He is raw, he’s a straight shooter, he’s French.

Ladies and Gentlemen, give it up for the one and only Louis Grenier 👏👏👏

🎙️ Podcast Episode #17

Radical Differentiation: What It Takes To Stand Out

Guest: Louis Grenier

🤙 Street Cred: Host of the Everyone Hates Marketer Podcast and course creator at Stand the F* out. Also former marketing leader at Hotjar.

👋 Follow Louis: LinkedIn | Twitter | Newsletter

Conversation Topics:

• Louis describes his transformation from wandering generality into a no-fluff marketer dominating a niche

• How Louis Grenier defines ‘no bullshit’ and ‘no fluff’ in his marketing practice

• What it takes to be radically different

• Louis’ process for radical differentiation

• Why it’s so hard to articulate our uniqueness

• How to find the triggers that identify your ideal customers

• Why not to rely on demographics to define your market

• Breakdown of radical differentiation case studies

• Why you must define the status quo you are fighting against

• Advice for people who want to differentiate and stand out

The Episode in Its Full Glory ✨

Come join us:

That's it for this week.

Talk soon,

Sandro