Well, hello there!
It’s time for the first podcast episode of the year.
Today on the hot mic, is Joei Chan.
She has seven (!) years of experience running content marketing operations at B2B SaaS startups. At the moment she is Director of Brand & Content at 360Learning, where she is responsible for all organic lead generation (leading a team of 10).
When you listen to our conversation, you can hear her hands-on experience dripping out of her words. There is no fluff.
Joei gives down-to-earth, practical tips on how to run the behind-the-scenes of a successful content marketing department.
So if brand and content is your thing or you want to learn more how it’s done right, this one’s for you my friend.
Cheers,
Sandro
PS: Oh I forgot, Joei has also been the leading act in the Webby-Award winning B2B Marketing Reality Show (wait what?) called Onboarding Joei. Believe it or not, this stuff is a legit Netflix style binge-able drama series for marketers (wow, who thought I’d ever utter these words). Content marketing at the highest level!
🎙️ Podcast Episode #19
How to build and scale your content marketing operations
Guest: Joei Chan
🤙 Street Cred: Joei Chan is the brand and content director at 360Learning, a collaborative learning platform for companies. She's also the main protagonist of the Webby Award-winning docu-series called Onboarding Joei, an unscripted B2B marketing reality show.
👋 Follow Joei: LinkedIn | Twitter
Conversation Topics:
Learning how to delegate content tasks
Creating brand guidelines for content
How marketing teams are built and scaled
360 Learning’s current content distribution strategy
How to manage organic engagement on social media
Co-marketing and how to use it in your business
Learning how to say no to people
The Episode in Its Full Glory ✨
Come join us:
That's it for this week.
Talk soon,
Sandro