Happy Friday Marketing Maverick!
It’s podcast-week again. 🤟🎙️
Today, I have the pleasure of introducing to you: Chris Walker.
He is the founder and CEO of Refine Labs, a B2B demand generation agency based out of Boston.
On LinkedIn he is somewhat of a Legend. Nowadays each of his videos get him hundreds of comments, likes and shares, and best of all: Tons of the right clients.
In our conversation he spills the beans on his secrets behind his LinkedIn operations, and goes into great detail about the sales and marketing operations of his most successful clients.
This is probably the most actionable episode so far, chuck full of actionable advice on marketing, business and career development in general.
🍔 My Main Takeaways From This Episode
Done right, LinkedIn is a demand generation machine for every B2B business
We need to measure the quality of leads and not traffic numbers
Boosting organic content with ads to build an audience is great to bridge the initial engagement gap
The alignment of marketing and sales can make or break a company
Content distribution is key to B2B success because it lowers ad spend and customer acquisition costs across the board
🎙️ Full Episode Recording
About the Guest
🤙 Street Cred: CEO of Refine Labs, a legit B2B demand generation agency based out of Boston.
The Episode in Its Full Glory ✨
Or just search for ‘Growth Leadership Show’ in your favorite podcast app.
🧰 Show Notes:
In this episode, you'll learn more about:
How Chris does LinkedIn Marketing
Chris’ Four Marketing Learnings That Propelled his Career
Customer Research for Marketers
The difference between Quantity vs. Quality of Leads
How to Align Marketing with Sales
How to Align Marketing with Product
Effectively Reporting KPI's to Management
How to Convince Execs of Brand Marketing
How to use Paid Ads to Boost Content
Building a B2B Marketing Team from Scratch
Useful Meta Skills for Marketers
Content Creation vs. Content Distribution
When to hire an agency / consultancy
That's it for this week folks.
If you’d like to support the Show, please like or comment on LinkedIn, so more people can discover the episode as well!
You have my gratitude 🙏
Enjoy your well-earned weekend 🏡
See you next week,